Data Management Platform

About

Psychability is a technology leader that uses advanced data science for cross-media audience insights in television. Harnessing the precision of digital media, Psychability’s proprietary platform – predictive analytics and machine learning algorithms – enables programmers, distributors and advertisers to extract the untapped value of TV audience data across multiple devices and in real time. They partner with us at very early stage of the company. We work with them with the conceptualization of idea to MVP to full fledge product. We also help to validate the business concept.

Goals & Approach

  • UX Design to HTML POC for multiple product concept.
  • Rapid turnaround (2-3 days) from concept to UX & three-week turnaround for concept to working POC.
  • Technologies using Big Data, Twitter Storm, Apache Mahout, Hadoop and Java.
  • Implement the solution by managing real time Media Audience data and perform a predictive analytics that may in turn to the specialized form of reporting targeting to Advertisers, Marketers, Service Providers, Broadcasters and Consumers.
  • POC to Product implementation.
  • Predictive Analytics solution.
  • Cost Optimization for media campaign.
  • Synthesize Media Audience Data.
  • Customized reports towards decision making.
  • Automation using selenium for faster turnaround of QA for product evolvement.
  • End to End integration and Business Concept Verification.
Data Management Platform

Leave a Reply

Your email address will not be published. Required fields are marked *